The Purchasing Power of Social Media
A study finding that’s sure to excite social media marketers: “Social friends and followers feel more inclined to purchase from the brands they are fans of” - eMarketer
The survey by Chadwick Martin Bailey and iModerate revealed some interesting conclusions about why people fan a brand on Facebook or follow one on Twitter:
· The top reason to friend a brand on Facebook or to follow a brand on Twitter was for discounts and promotions
· The no. 1 reason why someone decided to initially fan or follow a brand – being an existing customer
The stat that was most eye-opening – and somewhat expected – in terms of how social media can drive brand affinity and positive word-of-mouth was that 60% of respondents said being a fan of a brand on Facebook increased the chance they would recommend it to a friend. On Twitter, nearly eight of 10 followers would recommend the brand. If your brand is not yet involved in social media, what are you waiting for?
