Zeno Group Digital Teamstream |
Exploring digital and social media from the curious minds at Zeno Digital. |
If you ever wondered how Google worked, this insane infographic is a good place to satisfy that algorithmic craving ...
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</p><p>Infographic by PPC Blog</p>
I think the GOO in Google is code for 600 or the $600 million pricetage for each data center.
Tip: @rsarver
A study finding that’s sure to excite social media marketers: “Social friends and followers feel more inclined to purchase from the brands they are fans of” - eMarketer
The survey by Chadwick Martin Bailey and iModerate revealed some interesting conclusions about why people fan a brand on Facebook or follow one on Twitter:
· The top reason to friend a brand on Facebook or to follow a brand on Twitter was for discounts and promotions
· The no. 1 reason why someone decided to initially fan or follow a brand – being an existing customer
The stat that was most eye-opening – and somewhat expected – in terms of how social media can drive brand affinity and positive word-of-mouth was that 60% of respondents said being a fan of a brand on Facebook increased the chance they would recommend it to a friend. On Twitter, nearly eight of 10 followers would recommend the brand. If your brand is not yet involved in social media, what are you waiting for?
Three-quarters of Japanese social network users access the sites only from their mobile phones.
This observation comes from a survey conducted last year with almost 4,000 social network users in Japan by Mobile Marketing Data Labo. They found that 75.4% of respondents only accessed social networking sites from their mobile phone (and not from their PC). The number only accessing it from their PC (and not their mobile phone) was very low at just 2%.
Full article: Japanese Social networking – It’s All Mobile
A recent Oncology Times article featured oncologists who have embraced Twitter. According to the article, select physicians who have joined the online dialogue say they’re using the space to disseminate, correct and expand information; communicate with patients and advocate for research funding. Featured oncologists shared that many of their colleagues haven’t joined the conversation, citing reasons from a reluctance to try new technology to a lack of time.
Full article:Oncologists Using Twitter to Advance Cancer Knowledge
Full article: TVs from the third dimension, a wrap-up
New Years Eve for most of us is a fun holiday to spend with friends, family and … brands? Companies both large and small have traditionally used this holiday as a platform to generate another round of media coverage before the year’s end. However, this year’s branded festivities are bringing a slightly new twist, focused on social media sharing as opposed to traditional news pick up.
Here are some neat campaigns going on this New Year’s Eve:
· Nivea Kiss Platform – I heard about this campaign, not from a new article, not from a blog post, but through a text message from a girl friend – “Watch for me on NBC!” People strive for fame, and they like sharing those moments with others. Nivea recognized this human condition and cashed in.
· Red Bull: New Year. No Limits. – If there’s one company that has a passionate fan base, it’s Red Bull. They could post a viral video of a potato (drinking Red Bull, of course) and it would generate viral buzz. Yet, the company has again confronted a pre-existing record by challenging athlete Travis Pastrana to break the record for car jumping on New Year’s Eve. It will be interesting to see if the brand sees as much viral buzz during the event as it saw in the weeks leading up.
· New Year’s Eve Worldwide Webcast – In case you can’t make it to Times Square this year… wait, what am I talking about, you CAN make it to Times Square this year! The Times Square Alliance and Countdown Entertainment are bring Times Square festivities to your living room. Though the campaign doesn’t appear to be branded at first sight, a quick glance at the page’s sponsors shows otherwise.
· Ustream Broadcasts New Years Eve Worldwide – In case Times Square isn’t your thing (or maybe its “so last year” and you’d prefer to travel to Beijing, instead) Ustream (disclosure: A Zeno Group client) is bringing national ball drop ceremonies to your computer screen this year.
What innovative NYE campaigns did you see this year?
The Zeno Digital team looks back at the top stories of 2009 in digital and social media. We also integrate a quote from the classic movie, "The Princess Bride" (1987).
Zeno Group Digital Lifestyle strives to stay connected to the social media evolution and digital innovations that inspire us daily. This teamstream will highlight the movements in the curve and implications on culture.
We'll listen and share what we learn as people and brands navigate through a spectrum of communities, networks and devices. We welcome your comments, thoughts and stories from your digital experiences.
We are a specialty practice of Zeno Group (www.zenogroup.com), a Daniel J. Edelman agency.
